CMK work closely with UniSA’s appointed creative and media agencies, to research and develop integrated campaigns to raise the profile and awareness of the University in a way that links to our strategic and brand objectives. We use a mix of channels including outdoor (such as billboards or bus stop posters), radio, cinema, press, digital and social media.
Please note that UniSA is part of the SA Government’s Master Media Agreement and we must buy any media (including press, outdoor, transit, radio, television, cinema and digital) through the appointed media buying agency/s. This helps us as we can access special media rates, as well as benefit from the data and negotiating power of specialist media buyers.
We have a range of advertising templates that we can use for print and digital advertising. For larger campaigns, where you have a bigger budget, we work with preferred suppliers to develop advertising creative and design work.
It all starts with a brief. We will work with you to develop a brief that details the outcomes you’re looking for, so our agency partners can deliver on those.
We do not design or book advertising directly, or take advertising photography. We work with a number of specialist external suppliers.
For advertising creative, we have a panel of creative agencies that have particular skills. These agencies have been through an extensive tender process to win the right to be on our panel and are well-versed in the requirements of the University. This saves a great deal of time and reduces risk. We work with you and the selected panel agency to develop the advertising material – at a cost. We have rate cards in place, so can provide an approximate cost estimate to help you decide whether to take this approach.
If you are interested in an advertising campaign (or single advertisement), please follow the below steps:
The more notice we have of your requirements the better, as that allows us to book in the work and deliver better results. However, a general rule of thumb is 10 working days for simple or templated ads.
There are other ways to raise the profile of University activities and achievements. Instead of advertising you may consider:
If you are based in a Division, or research centre associated with a Division, please contact your local Manager: Communications and Marketing about your marketing requirements.
If you are from a Business Unit outside of a Division, you can contact the Communications and Marketing Unit Campaign Services team on: 8302 9101 (Manager, Campaign Services).
The Campaign Services team sits within CMK and is available to provide advice on advertising and direct marketing: