Events at UniSA
The Communications and Marketing Unit manages a number of events, of all types and sizes. These include Open Day, campus open days, public lectures, alumni awards, corporate dinners and VC events.
The reason we choose to run events is to strengthen our relationships with stakeholders and raise awareness of our facilities, teaching, research, community outreach and industry engagement initiatives.
How CMK can help
CMK Events Toolkit
We know all events are unique. However, to help you run your event smoothly, we have put together an events toolkit that outlines the main phases of an event from concept to review. We have also included a list of suppliers for catering, AV, infrastructure and more.
Click here to download the Event Management Toolkit (pdf 1Mb)
For information and guidance on external venue options please visit the Adelaide Convention Bureau’s Adelaide Planner’s Guide website.
CMK Event Support
CMK are responsible for running university-wide corporate and student recruitment focused events. The decision of what corporate events are hosted and when, is made by a Corporate Events Steering Group, chaired by Nigel Relph. This group sets the priorities and event schedule for the Corporate Events team each year.
A corporate event is defined as an event that is:
1. Whole of University
- Crosses Division and Unit lines
- Projects the University brand as opposed to any one specific area
- Involves UniSA senior management and external VIPs, frequently by invitation
2. Has significant PR/Reputational risks (and benefits)
- More than likely is externally facing
- Has a public element that might result in comment across external audiences.
3. Requires dedicated professional event management coordination and direction
- Requires a bespoke and strategic approach to guest lists and staging- likely to be a non-repeated/routine event
- Generally requires a multifaceted and multi-unit approach to promotion, publicity, staging and organisation
- Requires a mix of suppliers and contractors and coordination of arrangements
- Has a higher requirement for political and public-context judgment and involvement of senior staff in its administration
Complexity is a key overarching criterion.
If you are running an event that is:
- Focused on prospective student recruitment, research promotion and brand enhancement, and
- Engages the external community (e.g. prospective students, industry and media)
Please contact us and we can discuss what type of support we can provide based on the event type and time of year. Please note that we will require approximately 12 weeks’ notice prior to an event.
For all other events, please refer to the UniSA Event Toolkit. However if at any time you have questions please contact us.
Is an event right for you?
Depending on the objectives of running an event there are several alternative approaches, such as:
Requesting event support:
- Review the corporate event criteria above
- Fill in the event request template with key event details including your budget available
- Contact a CMK staff member (please efer to the below contact details) to determine what type of support we can provide based on the event type and time of year. Please note we require 12
Please note that we will require approximately 12 weeks’ notice prior to an event.
For all other events, please refer to the UniSA Event Toolkit. However, if at any time you have questions please contact us.
Points to consider before approaching CMK for support
- What is your objective for running an event? Is an event required?
- Does your event meet the corporate event definition? Alternatively, is it part of the Division Bill of Works and events calendar defined in the beginning of each year?
- Who is your target audience?
- How does the event support your School/Division/Unit objectives and priorities?
- Do you have budget? All events require budget. The amount of funding required depends on size and complexity of the event. Please refer to the Events Toolkit for an event budget template and costs to consider.
- Have you received support from Head of School, Research Centre Manager, PVC or Unit Director/Deputy Director to commence this event?
- Are there any other areas of the University that are involved with the same event? Sometimes organisations approach multiple areas of the University for support, which can end up being very messy and we pay more than we need to.
If you are based in a Division, or research centre associated with a Division, please contact your local Manager: Communications and Marketing about your marketing requirements.
If you are from a Business Unit please contact: