Communications and Marketing Unit

Communications and Marketing Unit (CMK)

CMK has a significant role in building and supporting the profile and reputation of the University. We tell the UniSA story through a range of communication and marketing initiatives to engage our audiences and stakeholders, building and strengthening our relationships with:

Future and current students;
Staff;
Graduates;
High schools;
Industry;
Government;
Partner institutions and organisations;
The media;
Policy makers; and
The community.

Our activities are based on the University-wide Communications and Marketing Plan, which is informed by university strategy and market research, developed in collaboration with key internal stakeholders.

Below are the activities we undertake to tell our story. Feel free to click on any of the below tiles to find out more about each one and how CMK may be able to assist you with this activity.

Note: These resources are only accessible by UniSA staff.

Popular Resources

Advertising

Working closely with UniSA’s appointed creative and media agencies to raise the University's profile and promote our programs and research.

Community Engagement and Sponsorships

We manage a number of university-wide and Academic Unit-specific sponsorships including the Head of the River Regatta and Pedal Prix.

Corporate and internal communications

We create tailored communication and marketing initiatives for corporate and internal audiences.

Corporate merchandise and gifts

The Communications and Marketing Unit manage a University corporate merchandise and campus wear range, available for all staff to purchase for business purposes.

Digital Communications

We tell the UniSA story through a number of digital channels including websites, social media, paid search and video. Want to use a digital channel?

Direct mail and electronic direct mail

We manage the University’s Prospective Student CRM system and facilitate direct mail campaigns. Interested in communicating to prospective students?

Academic Unit and Research Liaison

We have a committed team that manages the Unit’s relationships with Research Institutes and Centres to support local communication and marketing needs.

Event Management

We manage a number of corporate events. We have also developed an events toolkit for staff to use when running their own events.

Media engagement and news

We work with external media channels, as well as our own channels, to tell the UniSA Story. Interested in engaging external media or including information in UniSA News?

Publications and visual communications

We produce and support a range of publications and print material that tell the UniSA story and advise on the University’s brand and logo guidelines. Need a logo or templates?

High School and TAFE engagement

We build relationships with over 220 high schools and TAFE to raise awareness of UniSA’s quality teaching programs. Interested in engaging with these groups?

Strategy and market research

We commission regular market research to measure results of our work, as well as to inform our marketing and communications strategies.

Alumni engagement

Alumni engagement is managed by the University’s Advancement Services team. Interested in contacting our alumni?

Style Guide and Stationery

Advice and resources to staff and suppliers for the effective reproduction of the University's brand assets.

Research Marketing

A wide range of marketing and communications resources, tips and guides to support and increase research profiles.