CMK manage the University’s Prospective Student database using a Customer Relationship Management (CRM) system. Through this we house key contact data for future students and their stakeholders to facilitate direct marketing campaigns.
If you would like to send an email or direct marketing piece, such as a personalised letter, to prospective students or another external audience (teachers, Career Advisors, Principals among others) to promote a degree, event, service or scholarship, we can help.
CMK’s Direct Marketing team manages direct mail and eDM campaigns to prospective students. We work to a comprehensive year-round plan of communications designed to convert prospective students to enrolled students.
CMK does not manage communications to current students (SAS, SUE) or Alumni (Advancement). Also, we don’t manage regular internal communications (e.g. within Schools or Divisions). However, we can set you up with templates and training to manage this yourselves.
If you wish to send an eDM to a group that is not prospective, current or past students, please liaise with your Division Marketing contact (contact details below). Please provide a minimum of 10 business days’ notice to produce an eDM – the time will vary depending on whether an existing template is sufficient, or whether additional functionality is required (such as RSVPs for an event).
For areas that require regular eDMs, we may set you up with your own specific templates and provide training, so you can manage this yourselves.
There are other ways to engage stakeholders or raise awareness of the University’s work. Please consider:
If you are based in a Division, or research centre associated with a Division, please contact your local Manager: Communications and Marketing about your marketing requirements.
If you are from a Business Unit outside of a Division, you can contact the Communications and Marketing Unit Campaign Services team on: 8302 0944 (Marketing Coordinator CRM and Direct Marketing).
If you would like to send something directly to the University’s alumni base, please liaise with the University’s Advancement Services team.
If you would like to communicate with current students via the Student Experience eNewsletter please contact Danielle George firstname.lastname@example.org from the Student Engagement Unit.